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Blogging For Branding
Making your business, product or service stand out from the pack as a trusted name is the key to success. ...
Better Blogging
Setting up your blog will require a little research and review; you'll need to consider the factors of cost, the time and skills you currently ...

 
     

   
  The Key To Writing Compelling Blogs  
 
A blog is your exclusive space online that enables you to interact with the online community and adds to its quality and yours! To be a productive and industry specific blogger, you need to primarily come across as a resource for the visitors to your blog. There are strategies that are time tested and applied by successful online bloggers that can be used within your endeavor, to reach out to more readers. The key to writing more compelling blogs does not lie in any one strategy, but a combination of all. Below are some of the techniques you could apply, while writing successful and compelling blogs:

1. While attempting to write a compelling blog, first and foremost choose the ‘hard core selling’ angle. Become more focused and accessible and engage your readers, with content that matters to them. The demands on your blog are bound to grow, but the mantra is STAY ACCESSIBLE.

2. Your blog should be dedicated to increase interaction and not cut it off. Provide your readers a reason to get in touch with you. Stay visible and generate new ways for your readers to converse with and contact you. Reduce the mediums via which your readers get in touch with you and make the whole exercise pleasant. This simplicity will make it easier to respond and in turn, will improve your productivity. Your contact form should be short, precise and complete. This is the most effective method of getting in touch with your dedicated readers.

3. Make blogging easy for yourself and your endeavor - easy for readers. Generate a blog, which enables your readers to also interact with one another and maintain a presence in the comments’ section all thorugh the interactions. You should be dedicated to ensuring that your blog is a compelling one and always reply to emails as soon as you get them. Take an extra step forward in the interaction with your readers and show appreciation without delay. Generate an email system that is effective and this is sure to impact the response rate.

4. A compelling blog is one that has 24x7 accessibility and a presence that is unqiue. To generate one for yourself, don’t hesitate to outsource work. The content writing, answering emails and even solving certain queries can be outsourced. This works well, if you are particularly busy or away. Hiring assistance helps sifting and categorizing the comments and email and leaving you only with what is necessary and productive.

5. Organize a video chat session. Readers love this. The video makes the blog more powerful. It eliminates the faceless approach and gives you a face, name, voice and personality. Ensure that the system you adopt is live and interactive. With the video facility, the blog has a major impact on what your readers think of you. You suddenly become engaging and conversational for your readers.





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