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  Branding – A Key Tool For EBay Success  
 
For all you business school graduates, you all must be knowing the tools of marketing and for those who don’t, lets start off by saying “Welcome to the world of Branding”. Branding is certainly the most talked about tools of marketing and in the 21st century, how can we miss out on one of the most popular trading websites ever and imparting the knowledge of branding in that, that’s right. We are referring to the website eBay. I mean lets face it, which buyer wouldn’t like to build his brand on this website, which is stormed by more than 100,000 visitors a day. With the help of branding and if he uses it to his advantage, he won’t have any trouble getting at least 4-5 sales a day. And if he’s good enough, he may even have a loyal customer following, which is something that every dealer wants on eBay.

Branding is probably the best, when you want to add some reputation and value to your business. But seriously, now this is a question that many retailers are found to ask on eBay. Can it be done? And if yes, is it that necessary? First of all, the answer is a “Yes” because it can be done. Why not do it? For the simple fact, eBay is everywhere, quite literally for that matter, countries like Germany, Russia, India, US, UK, Japan, China, etc. Just imagine what would happen to your small business on eBay, if you manage to create a brand image for yourself. Picture the number of customers pouring into your page to have a look at the products you are offering for sale and most of them buying them even. The brand will make you and your products “identifiable” to the rest of the eBay users.

Lets face it. Today, eBay in itself is a worldwide brand and what more can you ask for than having your own brand in it. As a seller, your brand speaks out, what you do at eBay and how you want yourself to be remembered by the customers. There are many aspects that you should take into consideration, when you are building your brand. They would include the logo of your business, the layout of your page, customer services, return policies, etc. If you stick to some or all of these policies, you will find that your customers will buy products more often from you.

If you want to know, what has to be done for branding, simply look back and see for yourself through the customer’s point of view and what exactly enticed you to buy the product from that particular eBay seller. May be it was his prices, or may be it was his after sale services, etc. Once you are able to determine this, it won’t be all that difficult for building a brand for yourself.

You can work on your business logo, since it does leave a kind of print on the goods you are dealing with. Make it something unique, but at the same time recognizable. If you are not able to do that, you can then seek some professional help as a last resort.





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